Culture Contributed To Nigeria’s Economic Revival

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In Nigeria’s drive for economic diversification, the government is not ignoring any sector to achieve the desired result of the full recovery of Nigeria’s economy.

One of such sectors is culture which is beginning to witness some revival. This development was noticeable at the just concluded FIFA world cup in Russia.
On his resumption as director general of national council for arts and culture, Segun Runsewe took a holistic view of the sector and classified culture as Nigeria’s new oil.
This was a clear indication of what he had set out to do in arts and culture, apparently designed to be on the same page of the economic diversification policy. Along this foresight with the council’s development in which common waste were transformed to wealth creating items.
The new approach was to use these materials as artistic items which were designed to achieve two results. To create job opportunities for people particularly women and youths, who picked the disused materials and converted them to image making prospects.
The FIFA world cup in Russia from June 14 to July 15 2018, provided a life time opportunity to rebrand Nigeria’s image and culture, offered prospective materials which were also available as a carrot to attract investors. Even with language barrier, Nigeria was able to showcase its economic potentials.
What Nigeria desired to achieve by its participation in the world cup was complemented with the exhibition of Nigeria culture and the response typified by the number of people who visited the stand was overwhelming and encouraging.
Runsewe demonstrated that with proper articulation and planning, other sectors and agencies can also take their places in the current economic diversification drive.

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